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Company website — ANANAS Czech s.r.o.
A company website for two industries under one brand
A company website for a business operating in two unrelated fields — garden work and logistics. Each part has its own space, yet the site stayed single and readable.
ananasczech.cz
Client
ANANAS Czech s.r.o.
Industry
Garden work and logistics
Launched
June 2026
The brief
The company offers both garden work and logistics services. Two audiences with nothing in common. One website for both, without either group leaving because they couldn't tell where they were. The brief was to separate the two clearly while keeping one brand.
The solution
The site splits the two parts right in the navigation. Visitors pick their field on the first screen and from then on only see content that concerns them — no wading through an offer that isn't for them.
The brand is what holds it together: a shared visual identity, tone of voice and contact section. The company comes across as one whole, not two websites glued together.
Each part has its own enquiry form with fields that make sense for it. The company can tell from the e-mail alone which part of the business it concerns.
How it looks
- ananasczech.cz
ANANAS Czech homepage — desktop
What it does
Separate sections for garden work and for logistics
Navigation that points visitors the right way on the first screen
A separate enquiry form for each field
A single visual identity across both parts
Responsive design and fast loading
SEO optimisation for each audience separately
Outcome for the client
Number of enquiries
Noticeably up since launch, according to the client.
Visitor orientation
Both audiences find their part of the site without searching.
Credibility
A single brand across two fields comes across as professional.
Scope of work
Information architecture for two audiences
Visual design and unification of the brand
Development of the site and the enquiry forms
SEO optimisation
Deployment, hosting and maintenance
Technology
Client testimonial
„We needed to separate the two parts of our business clearly — garden work and logistics — while keeping one readable website. They handled it elegantly. A clear structure, quick enquiry forms and a design that feels fresh and trustworthy. Enquiries have grown noticeably since launch.“
Renata Zborovská
Managing director, ANANAS Czech s.r.o.
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